“Wait. Are we wearing blush up there now?”
“Apparently.”
“Since when?”
“I don't know. But Sabrina Carpenter is doing it, so I'm listening.”
And honestly? That's basically makeup in 2026.
One week we're obsessed with barely-there skin. The next? We're putting blush practically everywhere. Lips are getting softer. Eyes are getting smudgier. Y2K is back at the beauty counter like she never left.
And we're kind of obsessed.
At Westside your makeup bag can get in on the fun too. A new blush. A different lip. Maybe that eyeshadow colour you've been staring at but haven't had the courage to actually use. Because sometimes you don't need a whole new look. You just need one little plot twist.
So what are we actually trying right now?
Okay… What's Happening With Blush?
Blush has gone slightly feral. And we love her for it.
We're not just putting a tiny amount on the apples of our cheeks anymore and calling it a day. We're taking it higher. Softening it out. Adding a little across the nose. Playing with pinks, peaches and berry tones.
Very Sabrina Carpenter.
Very “I have just been romantically surprised by someone.”
Even if the only thing that happened was your Swiggy delivery arrived early.
Is Everyone Suddenly Obsessed With Glowy Skin Again?
Kind of. But not the “I applied an entire highlighter palette to my face” kind.
We're talking fresh skin. A little glow. A little concealer. Your actual skin still showing through.
Think Hailey Bieber's glazed-skin era. But softer.
Less glazed doughnut. More “I drink water and somehow get eight hours of sleep.”
We can pretend.
What Are We Doing With Our Lips?
Oh the lips are having a very good year!
Gloss is still around. Obviously.
But we're also seeing those soft, blurred lips that look like you've just bitten into a strawberry and made it fashionable.
The edges aren't aggressively outlined. The colour isn't perfectly contained.
It's giving 90s supermodel.
And brown lip liner? She has once again made a comeback.
Are Red Lips Back?
Did red lips ever leave? No. But now they're feeling a little less “full glam at 8 PM.” And a little more playful.
A sheer red tint. A glossy cherry lip. A deeper berry-red when the outfit needs some drama.
Throw on a white shirt. Add red lips. You're giving effortlessly cool girl in a French film. Even if you're just going to dinner.
But let the makeup have its fantasy.
Are We Bringing Back The 2000s?
Girl. The 2000s have basically moved in.
Cool-toned makeup is creeping back. Frosty eyes. Icy shimmer. Pinky lips. Brown liner.
You know that makeup you saw in old Britney Spears videos and thought was absolutely everything?
Yep. She's back. But we're updating it.
Think Y2K references without looking like you've raided a 2003 dressing room five minutes before leaving the house.
Although...
If you want to?
We support the commitment.
What Is Happening With Eyeliner?
We're relaxing. Finally. Your eyeliner doesn't have to be two perfectly identical wings that took seventeen attempts and most of your evening.
Smudged liner is having a moment. Brown liner. Soft black. A little shadow around the lash line. Maybe a tiny flick. Maybe not.
It's that slightly undone eye that makes the whole look feel cooler.
Very “I woke up looking like this.”
We know.
Can We Wear Colour On Our Eyes Again?
Please!
A tiny pop of blue. Silver shimmer. A soft green. Maybe even a little purple if you're feeling brave. You don't have to go full editorial. Sometimes one little flash of colour is enough to change the whole face.
And honestly? It's fun.
So… Are Makeup Trends Getting More Fun?
Definitely! And maybe that's the best trend of all.
We're not trying to make everyone look exactly the same anymore.
One girl is doing soft pink blush and glossy lips.
Another is wearing brown liner and a red lip.
Someone else is putting silver shimmer on her eyelids at 10 in the morning.
And somewhere? Another girl is still doing the exact same makeup she's been doing since college.
Honestly?
If it works. It works.
At Westside your makeup bag doesn't have to pick a personality either. Play with a new lip. Try a different blush. Add some shimmer. Steal a little Y2K inspiration. Keep the rest completely you.
Head to your nearest Westside store or browse online and find the makeup trend you want to try before your best friend gets to it first.
Because makeup doesn't need to be serious.
Sometimes you just want to put on some glitter and see where the day goes.
