Okay babe. We need to talk about foundation.
Because why is finding your shade somehow harder than finding a decent date?
One looks too yellow.
One looks too pink.
One looks perfect under the store lights… And disastrous once you step outside.
And suddenly you're standing in front of the mirror thinking... Was I always this orange?
Don't panic.
Finding the right foundation shade is actually much easier once you know what you're looking for.
At Westside your foundation situation can finally be sorted. There are shades for different skin tones and undertones. So you can find something that actually blends into your skin. Not your hand. Not your best friend's shade. Yours.
Because we're done with the accidental orange era.
So How Do I Know Which Foundation Shade Is Right For Me?
First look at your skin tone. Fair? Light? Medium? Tan? Deep? Easy enough.
But here's the little secret. Your undertone matters too.
That's the subtle tone underneath your skin. And it's usually warm, cool or neutral.
Warm skin tends to have golden, yellow or peachy tones.
Cool skin leans more pink, red or bluish.
Neutral? A little bit of both.
And if you're sitting there thinking, “Okay... but which one am I?”
Don't worry. We have ways.
How Can I Figure Out My Undertone?
Have a quick look at the veins on your wrist.
If they look more green, you may have a warm undertone.
Blue or purple? You may be cool.
Can't really tell? You could be neutral.
You can also look at which jewellery tends to flatter you more. Gold often looks lovely on warmer undertones. While silver can complement cooler ones. If both look equally good?
Lucky you.
Neutral undertones are having a very good day.
Where Should I Test Foundation?
Not your hand. I know. We've all done it.
You swipe three shades across your hand. Stare at them for ten seconds. And choose the one that looks closest.
Then you put it on your face.
And... No.
Your hand isn't necessarily the same shade as your face.
Instead try the foundation along your jawline. You're looking for the shade that blends naturally between your face and neck.
Basically if you can clearly see where the foundation starts?
Wrong shade babe.
Should I Check My Foundation In Natural Light?
YES. Please. Store lighting has a talent for making everything look fabulous.
Your foundation can look perfect under those bright lights and completely different once you step outside.
So if you can… Check the shade in natural daylight.
Give it a few minutes too.
Some formulas can look slightly different once they've settled on your skin.
We have been betrayed by enough lighting in this life.
Let's not let fluorescent bulbs choose our foundation.
Should Foundation Match My Face Exactly?
The goal isn't to make your face look like one perfectly flat colour. We still want it to look like you.
Your skin should have dimension. Your natural features should still look like... Well your natural features.
The right foundation simply helps everything look more even.
Think your skin, but having an exceptionally good day.
That's the dream.
What If I'm Between Two Shades?
This happens! Especially when your skin changes with the seasons.
If you're stuck between two shades? Try both along your jawline and see which disappears more naturally.
And if neither is quite right? Mixing two close shades can work beautifully.
Congratulations. You've officially become your own makeup artist.
So What's The Biggest Foundation Mistake To Avoid?
Choosing your shade just because it looks right in the bottle. Or because your friend wears it. Or because the shade name sounds cute. “Warm Honey” could be lying to you.
Check your skin tone. Think about your undertone. Test along your jawline. Step into natural light.
And most importantly?
Don't settle for a foundation that makes you look like you're wearing foundation.
At Westside your foundation situation can finally be sorted. Find a shade that works with your skin instead of fighting it. Without the endless swatching, second-guessing and “Wait… why does this look different outside?” drama.
Head to your nearest Westside store or browse online and find the foundation shade that makes your skin look like it’s having its best day.
Because the best foundation?
Is the one that makes everyone think you just have really good skin.
