As Pride Month unfolds, we celebrate the vibrant spectrum of identities that make up the community. This month is not only a time to make progress towards equality but also to embrace the beauty of self-expression. One powerful way to express this is through androgynous style, a fashion choice that blurs the lines between traditional gender norms and promotes a more inclusive understanding of identity. With the rapidly increasing buzz around the concepts of androgyny and the joy of expressing oneself through style, Westside brings just that to the table with our latest collection, Don’t Be Shy.

The collection is led by the perfume ‘Don’t Be Shy', an enchanting unisex perfume that has a base of musk and patchouli. The perfume also contains rose and blueberry for the confident and bold top notes. This unisex fragrance is long-lasting and perfect for all-day wear. And bonus point: the packaging of the fragrance is extremely sleek, stylish, and captivating. So, go ahead and explore this unisex fragrance that is perfect for all special occasions.

Get ready to celebrate androgyny and redefine fashion norms with Westside. The latest range of t-shirts, denims, cargos, shorts, and shirts is all perfect to define androgyny in fashion, as well as the liberty to choose your self-expression through style. Pride month is truly the moment where the conversation on versatility, inclusivity, and, most importantly, self-reflection is celebrated. Beauty, love, and happiness should never be a secret, and Westside invites everyone to embrace their true selves with confidence and joy.

Beauty, love, and happiness should never be a secret, and Westside invites everyone to embrace their true selves with confidence and joy. If you would like to check out these styles, head over to your nearest Westside store and explore the Don’t Be Shy range. And if you wish to shop online, head over to www.westside.com or the Westside app, now available in the App Store and Play Store.

Also, don’t forget to check out the amazing content we have curated for this very versatile campaign. Head over to our Instagram account, @westsidestores, to explore more of the Don't Be Shy campaign that celebrates creativity and individuality!