Babe. Have you ever noticed that some colours immediately make you look like you have holiday plans?
You could be standing outside your local café. Running errands. Buying toothpaste. It doesn't matter!
Put on the right colour and suddenly you're giving: "She spends her summers somewhere coastal."
This is a love letter to the shades carrying summer on their shoulders…
At Westside summer style is embracing these shades… Shades that thrive in sunshine. Golden hour. Beach walks. And those random evenings that somehow become the best part of your week.
Because some colours don't just look good.
They make life feel a little more summery!
So Why Do We Suddenly Dress Differently In Summer?
Simple. Summer is a delusion. A beautiful one. Every year, we convince ourselves we're one linen shirt away from a European holiday. One sundress away from becoming the main character. One iced coffee away from living inside a Pinterest board.
And honestly? We're not mad about it. That's exactly what summer is for!
Why Does White Become Everyone's Personality For Three Months?
Because white understands the assignment. Every summer, black quietly takes a little vacation. Not permanently. Just until October.
Meanwhile white shows up looking fresh, expensive, and suspiciously good in photographs.
A white dress. A white shirt. A white co-ord. You're giving: "I buy fresh flowers and know where the best pastries are." Very Nancy Meyers heroine. Very "I accidentally booked a villa in the South of France." Even if you're actually just going for brunch!
Can We Talk About Butter Yellow?
Because butter yellow is having a year. Not a moment. A year. This colour feels like sunshine decided to become clothing. It's optimistic. Happy. Slightly nostalgic. The fashion equivalent of Sabrina Carpenter's Espresso. Fun. Charming. And impossible to ignore. One butter-yellow outfit? And your entire camera roll looks brighter!
Why Is Powder Blue Everywhere?
Because powder blue is what happens when calm becomes a colour. It's soft. Fresh. A little romantic. A little dreamy. The kind of shade that belongs in holiday photo dumps, beach walks, and those evenings when the sky looks too pretty to be real.
Very Taylor Swift's Lover era. Very "I'm doing absolutely nothing today and somehow still look great."
It's impossible to feel stressed in powder blue. Science probably hasn't confirmed this. But we believe it anyway!
What About Soft Pink?
Soft pink is for the girls who save sunset photos. You know the ones. The girls who have seventeen Pinterest boards. The girls who stop to photograph flowers. The girls who say, "Wait, the lighting is really pretty here."
It's playful. It's feminine. It's romantic without trying too hard.
And it always finds its way back into summer wardrobes!
Is Green Having A Moment Too?
Absolutely! Especially the softer, fresher shades. There's something about green that immediately feels like holiday energy. Like you've escaped the city. Like you're spending your afternoon somewhere beautiful. Very "buying lemons in Italy" energy. Which let's be honest… Is a fantasy many of us are committed to maintaining!
So What Colours Are Dominating Summer 2026?
The colours that look best in sunlight.
Creams. Whites. Butter yellows. Powder blues. Soft pinks. Fresh greens.
The shades that belong beside beach towels, iced drinks, holiday playlists, and camera rolls full of golden-hour photographs.
The colours that make ordinary days feel like they deserve a soundtrack.
And What Colours Are Taking A Little Break?
Let's check in on black. Because every year this happens. We swear we'll wear it all summer. And then suddenly it's August and we've spent two months dressed like a gelato menu. No judgement. It's a seasonal migration. Black always comes back. She just likes to let the pastels have their moment!
So What's The Secret To Choosing Summer Colours?
Pick the ones that make you happy! The ones that make you want to stay out a little longer. The ones that look incredible at golden hour. The ones that make every holiday photo feel a little brighter. Because the best summer colour isn't necessarily the trendiest one. It's the one that makes you feel like you're in the middle of your own Cruel Summer music video. Minus the heartbreak… Ideally.
At Westside summer style is embracing colours that feel fresh, joyful, and made for sunshine.
Head to your nearest Westside store or browse online and find the shade that's about to become your entire personality.
Because summer is short.
Your holiday photo dump is forever!
