Hey Bengaluru, Westside × Homegrown is coming to your city for a 5-week takeover that's set to make a splash this season! With the onset of the monsoon, everyone is on the lookout for something fresh, vibrant, and stylish. And we are here with a perfect plan. The goal is to entertain you, delight you, and make these five weeks memorable! Read ahead to see more about what we have in store for you.
We're starting things off with a mall takeover at Nexus Koramangala on the 29th and 30th of June 2024. Check out Westside's latest denim collection by Nuon, along with a range of new fragrances by Studiowest curated for you. The event will feature a new-age pop-up called Denim Lab and a beauty hotline, which will become your one-stop destination to experience the latest fragrance that Studiowest has to offer! It's exciting, isn’t it?
For the next part of it, you will have to stay tuned to our social media. We will have your mind blown with absolutely stylish and fun content from some of the creators that you are obsessed with! Styling one piece of fashion in many ways—styling your BFF, Get Ready With Me’s, pop-culture-inspired styling, and much more—is coming your way. So, ready to join the buzz? Mark your calendars now!
The third week is something we all have our eyes on. We are presenting a back-to-campus party that involves taking over select Social outlets for all of you college students to come experience Westside’s new launches and showcase your talent, all while socialising with like-minded people! Happening on the 11th and 12th of July, this is going to be an event filled with photo-ops, curated food menus, music, entertainment, and more.
We now move on to the fourth week, which is going to be... drumrolls, please: a one-day takeover of the Westside store, which allows attendees to experience multiple activations under one roof. The fourth week of this entire excitement will feature exciting content on Instagram, selected delights, workshops and masterclasses, an elevated shopping experience, and early access to the latest styles from Westside. So, stay tuned for it.
This experiential tentpole activation comes to an end with college takeovers! We are going to be a part of selected college events, bringing you so much to explore. Brace yourselves, Bengaluru. Westside x Homegrown is taking over your much-awaited college fest, featuring the ultra-hip Denim Lab and the ultimate beauty hotline. Save the dates for the 25th, 26th, and 27th of July. It's your one-stop destination to dive into the freshest fragrance from Studiowest. Trust us, you don't want to miss this!
Bangalore, we hope you are ready to be a part of this amazing experience, happening over 5 weeks. Stay tuned to our social media accounts, @westsidestores and @homegrownin, to know more about the takeover.
